‘Whoa, zoom, I’d like to fly far away from here
Where my mind can see fresh and clear
And I’ll find the love that I long to see
Everybody can be what they wanna be
Yeah, yeah, yeah, yeah, hey, baby.’

So sang shovel-faced Lionel Ritchie and his Commodores back in 1977, not that I was paying attention, as I was much more interested in the Clash.

But now it’s 2005 and we’ve all gone Zoom crazy here at W+K, having taken delivery of a supercool Honda Zoomer scooter, courtesy of our good friends at Honda.

The Zoomer was born in Osaka, Japan. It was created by ‘N’ Project, a group of forward-thinking young designers. The Zoomer was designed to be as bare as possible so that individuals can adapt it to their own spec. And that’s what we’re going to do. We’ll post pics of the modified bike on here when it’s done.

You can learn more about the Cult of Zoomer at www.zoomerzine.co.uk