Our creative directors Tony and Kim are in at number 5 with a bullet in the 2004 Financial Times 50 most important creative business people in the UK. The article says:

“What’s the idea? Start from a small business detail and think big. Where’s the cash? Incremental sales of £388 million according to the award-winning Honda paper at the 2004 IPA Ad Effectiveness awards’

‘The pair admit to being appalled when they discovered that Honda was asking ad agencis to pitch work based around the theme ‘The Power of Dreams’. ‘We felt it was so naff as an ad headline we almost walked away from the original pitch,’ says Davidson.”

Martin Sorrell, Chief Executive of WPP, doesn’t make it to the top 10 in the FT’s rankings, languishing at number 11.