This is an email someone wrote to our Head of Planning

‘I’m sure you don’t need me to add to the chorus of approval for your diesel ad, but I will do so anyway.

I knew you had something when consumers in my groups spontaneously raved about the ad in the days immediately after it had broken. And they all knew what it was for, as well. Now my 83 year old mum (who of course knows that all advertising is rubbish) has been raving about it too, so you must be onto something.

Anecdotally, this is the most impactful and widely enjoyed advertising I have come across in years. If people can get buzzing about an ad for diesels, it shows that creative advertising can inspire people about anything!

I hope Honda is delighted and that you win everything going!‘

Best wishes‘