On Monday 4th October The Metro Newspaper reclaimed the night with the launch of their first ever evening edition in homage to Nike’s 4th annual Run London event. Since this year’s event will be a night run we created a campaign called ‘Go Nocturnal’ which is about encouraging Londoners to try running at night. The insight behind the campaign is that for 50% of the year Londoners wanting to go on a run on the streets or in the parks have no option but to go early morning or in the evening – normally when it is dark. Nike want to encourage and empower Londoners to try running at night by launching a whole new reflective product range as well as suggesting well lit routes and safety recommendations.

The run is taking place on 28th November. Sign up at www.runlondon.com
But be quick about it. Word is that places are being filled in record time.