W+K London

August 3, 2011

‘Gulp’ is a short film created by Wieden + Kennedy with Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet. More info here.

And here’s an article about it from today’s Metro.

July 29, 2011

Nokia Gulp – another world record

Clients

Over the last few months the wieden + kennedy Nokia team has been working on something big – really big. So big in fact that it is world record breaking.

Allow us to introduce Gulp, a stop-motion animation filmed on the largest ever stop-motion animation set.

Our most recent collaboration with Aardman, Gulp is the follow-up to last year’s record-breakingly small Dot.

To give you an idea of scale, Gulp was filmed on a beach, with a crane and at its widest point spanned 46 meters (the width of a football pitch).

Filmed entirely on the Nokia N8’s 12 megapixel camera, Gulp shows how far technology can go when you are willing to innovate, adapt and play with it.

Gulp will be with us very soon but for the time being take a look at the teaser videos that have been released this week.

Focusing on individual elements of the shoot, the teasers give you an insight into the amount of craft and effort that is needed to make each frame come to life.

To keep up to date with everything Gulp, follow #NokiaGulp on Twitter.

Enjoy.

The Nokia Team

Teaser 1 – Principal sand artist Jamie Wardley talks sand drawings

Teaser 2 – Human animation puppet Todd talks pixellation

Teaser 3 – Shooting on N8s

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gulp! W+K creates world’s largest stop frame animation for nokia

Nokia Gulp – another world record