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Arla Cravendale – The Moonicow

We’re on a hunt for The Moonicow in our latest work for Arla Cravendale.

The mockumentary takes viewers to the fictional village of Cravendale, where residents – known as Cravendalians – claim the unbelievable fresh tasting attribute of its milk comes from the mythical Moonicow.

The film is directed by Brass Eye’s Michael Cumming and features a mix of interviews, rural landscapes, newspaper clippings, photographs, folk art and vintage footage to bring the legend of The Moonicow to life. The spot is produced by Moxie with VFX by MPC and sound by String and Tins.

The campaign will run throughout August on TV, VOD and social media with support from key celebrities and food bloggers.

Honda – Dream Makers

Our new work for Honda pays tribute to the Dream Makers, showcasing the incredible craft and innovation that goes into filmmaking.

The 90″ film, created for Honda’s Channel 4 sponsorship, is a rollercoaster ride through the creative process and techniques involved in bringing dreams to life, with each scene depicting a different film genre.
Shorter idents will run alongside all films shown on Channel 4, More4, Film4 and E4 across the next 12 months. The campaign will also live beyond the Film on 4 sponsorship, running online and in cinemas.
The films are directed, produced and post-produced by Time Based Arts, marking the directorial debut of James Allen and Mike Skrgatic.