Welcome to Optimism

Chambord UK takes to the streets with first ever outdoor campaign

This month we launched Chambord UK’s first ever out-of-home advertising campaign.

We extended the award-winning ‘Because No Reason’ brand platform across striking print and digital 6-sheets, London Underground crosstrack ads and stand-out London Routemaster bus wraps. The campaign, which celebrates ‘odd luxury’, is designed to raise awareness and drive trial of the Chambord Royale, the liqueur brand’s signature cocktail.

The core OOH campaign was complemented by wider ATL activity, running across digital and social media, PR and experiential events.

Sainsbury’s spring work

Our latest work for Sainsbury’s celebrates the variety of great seasonal food and moments of “living well”, which arrive with the British spring.
In April, we focused in on the simple joy of crunching on fresh vegetables, wrote a Reggatron track and looped our footage to create graphic, GIF-like spots. Creative Juan Seville even starred in the spot, crunching carrots with his daughter.

For the first May bank holiday we launched our second spot, Out Out Out, an energetic celebration of getting outside as the weather turns. What better way to bring this to life than with a camera strapped on to the back of a dog, which takes you on his journey as he sprints through a park, making friends with the people out enjoying their lunches in the sunshine and culminating in his successful snag of a fresh barbecued sausage. Woof!

Our final spot, Messy Hands, celebrates the un​inhibited
pleasure of eating with our hands and embraces the mess that comes with really digging into delicious food, unafraid of judgement and oblivious to our surroundings.

All films were directed by Tubby Brother at Strange Love.