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Formula 1 unleashes first ever global campaign

We’ve been working with Formula 1 to launch its first ever global marketing campaign, which challenges the sport’s perceptions by showing through the eyes of the fans what F1 really feels like.
The new campaign premieres ahead of the season opener on March 25 with bold new imagery, a new tagline and a hero film which features six of F1’s biggest super fans.

Engineered Insanity, the 60-second film released on F1’s social channels today, shines a spotlight on the innovation, endurance and elemental nature of the sport, putting superfans at the visceral heart of the action, as though they are the ones battling it out from behind the wheel. The film was first teased by the fans through their personal social accounts.

Engineered Insanity forms the backbone of a multi-platform campaign that kicks off in Melbourne with high impact out-of-home advertising, featuring proximity in-airport and in-city posters, hand-painted murals and extending to extensive social and digital channels.  It will then roll out to appear in key Grand Prix destinations in China, France, Germany, USA as the season unfolds.

FINLANDIA – Flavours

Fin & Tonic, anyone? FINLANDIA vodka is launching a global campaign to promote its Flavours range.

The campaign is set in Finland, the land of the Midnight Sun, where every summer, the sun doesn’t set for 72 days. In this magical interpretation, the sun’s light creates the ideal conditions for the natural ingredients that go into FINLANDIA vodka’s flavoured range.

The work, which includes a series of eight films and four print executions, will run across TV, social, print and digital channels until September in countries including the US, UK, Russia, Czech Republic and Canada.

The films are directed by Pete Candeland and produced by Electric Theatre Collective. The print work is produced by Wyatt-Clarke+Jones.