Welcome to Optimism

Nike – Believe as One

Nike Football pays tribute to the stellar work of England’s World Cup 2018 squad with Believe as One. The social spot is directed by Sam Piling through Pulse Films, with editing from Stitch and sound by 750MPH.

Sainsbury’s – The Toughest Critics

The world’s toughest critic. Not Grace Dent, Giles Coren, or Jay Rayner. Not even the Queen herself can compete with your run-of-the-mill baby when it comes to being the most difficult customer.

Sainsbury’s knows that the reality of feeding your baby can be hard and not quite like it is in the glossy magazines. That’s why we hosted a baby banquet – to show the reality of babies being babies.

Successful service is guaranteed, thanks to the Sainsbury’s extensive new Little Ones baby food range which has been designed to make things easier for parents. Because happy parents make happy babies.