Welcome to Optimism

Momentary Materiality exhibits at Hanbury St

Momentary Materiality, our latest art installation courtesy of Blink Art, is bringing a psychedelic vibe to our Hanbury Street office.

According to Blink: “Momentary Materiality brings together a spectrum of mixed media creations as large scale fabric designs exploring themes of the cosmos and a metaphysical enquiry into what is beyond our human realm of existence. Momentary Materiality is a breezy psychedelic rainbow of hope.”

The work comes from Chrissie Abbott, an interdisciplinary artist whose practice incorporates collage, animation, screen printing and digital processes. Big thanks to Chrissie and Blink for the stimulating work.

SMARTY launches first ever campaign

We’re helping SMARTY, a brand new simple SIM-only mobile network, launch its first ever advertising campaign.

The ‘SMARTY/not SMARTY’ TV, radio and social campaign, which debuts today, playfully illustrates that there are SMARTY and not so SMARTY choices in life. Using charming 3D animation, produced by Art & Graft, the spot highlights the brand’s killer USP – money back for unused data.