Welcome to Optimism

Wings Day lands at W+K London

Our annual Wings Day contest, which sees Wiedeners battle for the chance to take home a trophy for the tastiest chicken wings, made a welcome return to the agency last week.

As the sun blazed on our Hanbury Street roof terrace, willing entrants were judged by an esteemed panel of carnivores on depth of flavour, presentation, tenderness and overall lip-smacking satisfaction.

Account Manager Laura Simmons triumphed with a sticky BBQ concoction which won her a place on the winners’ plaque – congrats!


Future London Academy gets the F1 treatment

This week we welcomed the Future London Academy into the agency as part of the Future of Branding Week.

Delegates from as far and wide as Chile, Saudi Arabia and Switzerland visited our Hanbury Street office to find out more about our huge Formula 1 branding project. ECD Tony Davidson and Project Director Trisha Comerford gave a detailed insight into the on-going project – from branding to backlash and filters to films.

To get a taste of the talk, check out the case study below.