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Homesense Unveils New Brand Campaign “There’s No Place Like Homesense (Except Tk Maxx)”

By cleverly referencing TK Maxx’s fame, “There’s no place like Homesense (except TK Maxx)” aims to raise awareness and drive consideration for Homesense. To introduce Homesense to a wider audience, Wieden+Kennedy London enlisted the talents of renowned conceptual artist Max Siedentopf to direct a series of stylish and tongue-in-cheek films, alongside a suite of stunning still photography by Maurizio Di Iorio.

Read more about it here.

Introducing “New Faces” at W+K London

Wieden+Kennedy has a thing about portraits. From Portland’s iconic black and white film photography wall to Shanghai’s food portraits—each office’s portraits show off their people in a way that feels relevant to that office’s culture and the city. For W+K London, the city is the center of creative eclecticism; nowhere else do you find so many different cultures, tastes, ideas, and languages melting in one pot.

So, W+K London has commissioned 18 of London’s most promising illustrators, to draw the 200+ faces of Wieden+Kennedy London.

The project, entitled “New Faces,” aims to infuse W+K London with a sense of creative eclecticism and community spirit.

Read more about it via It’s Nice That.

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