Last Thursday we heard from Arne Schepker, CMO of Babbel, the world’s most successful language learning app, as part of our W+Ked speaker’s programme.

Arne discussed how embracing failure and taking risks not only makes the best work of our lives, but also makes the best work of our clients’ lives. He emphasised the importance of the solution not always being a TV ad, and the necessity of ideas being developed in collaboration with the client, especially with the number of in-house creative teams on the rise.

Thanks to Arne and Babbel for an inspiring start to the day.