Yesterday saw the launch of AB InBev’s ‘Keep It Bud Light’, featuring a cast of beautiful millennials living the Bud Light lifestyle.

The campaign parodies the aspirational lifestyles portrayed by many consumer brands, via a cast of impossibly good-looking millennials living their effortlessly bohemian lives.

The 30″ will air across TV and cinema throughout October and November. The broadcast spots will be supported by a series of edits created specifically for social platforms.

The film is directed by Ali Ali, produced by Sonny London with post by MPC and sound from Wave Studios.

Ray Shaughnessy, Creative Director at W+K London, said: “We’re mega chuffed to have created such a distinctive UK campaign for Bud Light. We’ve created work that makes it clear that this is a co-ed beer brand having a laugh, because – wait for it – turns out, both men and women enjoy beer as well as enjoy a chuckle.”