Christmas cooks and bakers rejoice! For the first time in their history, Lurpak have shaken up their iconic packaging to spread the festive cheer this holiday season.  The butter giant put their trust in W+K London to make the bold change from their tried and true packaging to remind cooks everywhere that ‘Christmas Deserves Lurpak’.

With a sprinkling of snowflakes, and a nod to the holiday, Lurpak’s new seasonal pack is sure to delight as cooks take to the kitchen for the ultimate cooking challenge: Christmas!

More details on the design process coming soon. In the meantime, get yours while you can.