Every year the whole of Wieden+Kennedy London takes an afternoon to remember Cheryl Rogers.

Cheryl was a huge part of W+K for an incredible thirteen years. Five years ago, Cheryl sadly passed away from cancer at St Joseph’s and since then W+K has been raising money, and having some fun, in her memory.

Over the years we’ve raised nearly £75,000 and would love to keep going, so please give what you can. We can’t promise we’ll do it in record time. We can’t promise that we won’t have the odd pint along the way. But we can promise that we’ll walk with a spring in our step, trying to Be More Cheryl.

Please donate what you can at Just Giving.