This year’s British Arrows was a bit of a success for W+K London. We’re massively proud to have won Commercial of the Year for Nike’s Nothing Beats a Londoner, along with a further 11 Arrows and nine Craft prizes.
Nothing beats a Londoner swept the board with 14 prizes – six gold Arrows, six gold Crafts and two silver Crafts. Along with Commercial of the Year, it received the honour of Best Crafted Commercial.
Aside from Nike, winning work came from Three – Phones Are Good (two gold and a bronze Arrow and a silver Craft for Writing), Sainsbury’s – The Big Night (two silver Arrows) and The FA – England World Cup Squad Announcement (bronze Arrow).
Nike was also named Advertiser of Excellence for its continued delivery of inspiring advertising worldwide.
Huge congratulations to all involved and a massive thanks to our brilliant Wiedeners, clients and production partners.
Check out the winning work below and the full list of winners here.