P&G sponsors the U.S. Olympic team and Wieden + Kennedy has created a new “Thanks, Mom” campaign that features athletes’ mothers.

Family home

We spent the day in Vancouver in the run-up to the 2010 Winter Olympics at the Procter & Gamble 'Family Home', a meeting place designed by W+K Portland for athletes and families to watch events, eat, and pick up tickets.


P&G sponsors the U.S. Olympic team and W+K has created a new
“Thanks, Mom” campaign that features athletes’ mothers. The initiative offers financial help to athletes' mums and families to attend the Vancouver Winter Games that open this weekend. The TV advertising campaign, which breaks in the opening ceremony tomorrow, will be the first ever P&G 'corporate' campaign in the company's 173 year history.

Mark pritchard 

Marc Pritchard, P&G CMO, introduces the campaign at this afternoon's press conference.

The campaign celebrates the support of mothers and families who dedicate so much to help their children achieve their olympic dreams. You can find out more, read blog postings from the games by mothers of olympic athletes and even post a message of thanks to your own mum at the thankyoumom website.

Team USA 

Team USA athletes pose for the press.

Family home lounge 

Grooming salon
The P&G family home includes branded rooms like the beauty salon above…
Green screen 

And the Crest 'smiles' room (above) where you can have a picture of your face superimposed onto the body of an olympian. And there's a Pampers children's playroom, where even adults can have fun by sitting in the big bench and playing with the big pencil. Just the thing for writing up my big ideas. If I had any.

Neil christie on bench