introducing wieden + kennedy’s new jewellery range: plot

November 9, 2009

introducing wieden + kennedy’s new jewellery range: plot

We are proud to announce the launch of Wieden + Kennedy's own line of contemporary jewellery,
with a conceptual twist.

Lisa Prince, a planner at W+K who
encounters a lot of data in her day to day job, noticed from sitting in
the
(occasional) boring meeting that the way in which data was being presented was
becoming
more interesting, and if you squinted your eye a little, even quite
beautiful. When Nicholla Longley (an
art director at W+K) also noticed the
rising standard of information graphics they decided to launch a
brand that
would bring data and beauty together.

The result is PLOT, a brand that
takes interesting data and transforms it into wearable art. Art that
enables the wearer to be
informed on a surprising subject, and that gives them a story to tell.

We're always looking for the opportunity to work in
new ways that are beyond traditional advertising channels. (For example, this year we designed windows for Selfridges department store, launched a product
range, created a promo video for We Have Band, and designed a generative brand identity for the onedotzero festival, which manifested itself into an interactive experience.)

The first PLOT line to launch in
mid-November is a range of necklaces that celebrates the humble

data behind mighty economies: commodity prices. Each piece is lovingly handmade
for us by
Hannah Havanna in her London studio.

Each piece shows the historic
price of the material in which it is was made. At first glance your
gold
necklace is simply a striking graphic shape. At second glance you can inform
the admirer that
it is actually the graph for gold prices from 1979-2009 and
that Tiananmen Square caused the peak in
1989.