Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with, and help build, great brands like Nike, Ford and TK Maxx.
We produce provocative, culturally influential work – reflected in our inclusion in Fast Company’s Most Innovative Company in Marketing and Advertising for the past six years.
We also work hard to create an environment which encourages and supports people of all kinds to do their best and are proud to be named in The Sunday Times’ Best 100 Small Companies to Work For, the UK’s only creative agency to make the list.
Here are some things people have said about us:
The Drum: Agency of the Decade – “It could be the objective of any agency: make the ordinary seem extraordinary. Yet Wieden+Kennedy is one of the few that has managed to do it time and time again.
“Whether that’s anthropomorphic cats sprouting opposable thumbs in a bid to steal Cravendale milk or the modest home cook becoming a maestro of ingredients with the help of Lurpak butter, W+K seems endlessly capable of bringing a sense of magic to the everyday, of making the little things seem important.
“Working with brands that range from the humblest of household names to giants like Formula 1, it plays with scale across its entire portfolio, where nothing and nobody is too small to make a difference.”
Fast Company (2023): “There is a cliche in advertising that small, challenger brands often create the best, most creative work, while incumbents tend to produce boring, cultural wallpaper. W+K perennially upends this belief by bringing next-level creative to massive brands.”
Ad Age: “The new W+K is gutsy, nimble, digitally innovative, collaborative and fiercely independent as it navigates an industry dominated by massive agency holding companies, proving that big isn’t always better.”
Adweek: “As the holding companies struggle to weather spending cuts by CPG giants like Unilever and Procter & Gamble, W+K has fortified its position as an uncompromising creative partner with deep strategic capabilities, a lean but reliable international presence, and a keen eye for advertising’s future.”