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W+K London and TK Maxx Celebrate ‘Ridiculous Possibilities’

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Can a few hops on a trampoline — and an irreverent mishap — lead to true love? In the storyline to our first TK Maxx campaign, that’s precisely the case. “Ridiculous Possibilities” dramatises the over-the-top opportunities available when an open-minded TK Maxx shopper discovers the right product at the right time.

In the case of the heroine of our first 30” TVC, the combination of a trampoline and party dress purchase from TK Maxx literally sends her through the roof — and into the arms of a handsome upstairs neighbour. Legs dangling from the ceiling in an eye-catching skirt, she narrates their unusual love story, grateful that she just happened to be wearing a smart outfit when she bounced into his flat. (Just don’t call it a rebound.)

Shot in a vivid, hyper-real style, the the TVC was directed by Traktor with stills provided by photographer Nadia Lee Cohen. Celebrating the amazing possibilities in store at TK Maxx, the campaign will continue with two more 30” spots featuring two equally ridiculous scenarios.

Watch the spot above, and keep an eye out for more tales from TK Maxx in the near future.

#AskGaryVee Visits W+K

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Entrepreneur, investor, VaynerMedia CEO, and author Gary Vaynerchuk paid us a breakfast visit to give us a rapid-fire, off-the-cuff talk about his personal history, harnessing social media, and using a healthy #hustle to get what you want out of life and business. We asked him not to hold back. He didn’t.

We were also lucky enough to get an in-person version of his #AskGaryVee show with a Q&A which left us chewing on his take on VR (in short: amazing, but not an immediate reality for consumers), the platforms he has his eye on today, and more. Thanks, Gary Vee, for the no-frills talk. You can see select clips from the session below.

 



Follow Gary on YouTube, Twitter, and Snapchat (garyvee).

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