W+K London

August 9, 2017

Go Binge tops YouTube most watched list

The chilled dolph-a-sloth, created for Three UK’s Go Binge offering, has found itself at the top of YouTube’s most watched ads list for July.

At the time of writing, the second of our animal mash-ups for Three, following May’s giraffe-a-mingo, has clocked up almost 4.3 million views on the mobile provider’s YouTube channel since launching last month.

You can watch the film here and read more about YouTube’s most watched ads at Marketing Week.

July 11, 2017

Summer at Sainsbury’s

This summer, Sainsbury’s is celebrating the overlooked moments of how Brits are living well.

Following the launch of Table Squish, we’ve created a further three films: Dinner’s Ready, a 20 second spot which centres on that moment of anticipation and excitement when you hear the call of “dinner’s readyyyy”; Blue Tongues, which showcases a cheeky competition between friends as to whose tongue can turn the bluest from a fresh homemade ice lolly; and Sunday Alarm Clock, highlighting that simple pleasure of waking up to the sounds and smells of a tasty breakfast cooking.

The films will play out on TV all summer, supported by print and digital out-of-home campaigns. All four TVCs were directed by StrangeLove’s Tubby Brother, post by Time Based Arts with sound by Wave.