Welcome to Optimism

Applications for The Kennedys open

We want to meet the UK’s next generation of creative thinkers. We don’t care what school you went to, what your maths GCSE was, where your dad works; we just want to see how you think.

During our five-month creative crash course, you will learn from some of the best in the industry taking on workshops, tutorials, and field-trips while working on briefs and building a portfolio of your work.

No experience required. In fact, we prefer you don’t.

This opportunity is paid and full-time.

Applications close August 21 2018.

Internship starts end of September 2018.

Go to thekennedyslondon.com for more info.

Lurpak – Smoooth

Our love affair with Lurpak continues with Smoooth. The TVC launches Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge.

The stylish spot, debuting during the June 3 final of ITV1’s Britain’s Got Talent, builds on the reputation of Lurpak as the Champion of Good Food. With Lurpak Softest, even a rushed moment can be a time to master food, which the ad proves with a continuous smooth spread. The spot is directed by Kim Gehrig (John Lewis – Man on the Moon, Sport England – This Girl Can) via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below.

Päivi Piirala, Senior Global Brand Manager, Lurpak, said: “We wanted the whole communication around the product to convey the smoothness of it and show people that they don’t have to compromise on taste even when they are in a hurry. We have created a campaign that we’re very proud of and can’t wait for it to roll out.”

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