“The idea was to produce a whole, finished stop motion animation within the short period of the residency, making the entire process visible to passers by. One shape representing each letter of the alphabet transforms into another, from A-Z. For added entertainment, a large timer on the wall counted down 15 minutes to mould each shape.

“The film played on a loop to the public, building up model by model as they were completed throughout each day. Each transformation animates in rhythm to its own musical instrument. Layering up one by one until by the end, all the instruments are playing together.”

Following the kick-off of the 2018/2019 football season, we’ve unveiled our new football kit.

In light of increasing competition for space on football kits this season, and because we love all of our clients equally, each and every one of our sponsors is included in the design.

So, if you’d like your company’s logo committed to cloth, or just fancy a low level 5-a-side football match, don’t hesitate in contacting Wieden+Kennedy London.

“Looks uncomfortable,” said Iain Tait, Executive Creative Director.