To celebrate the launch of our World Cup poster project for Nike , which honours the fiercest footballers in the world, we created a public-facing installation on the streets of East London.

Based in W+K London’s window exhibition space and running for the duration of the World Cup, the Nike team dreamed up the nation’s most inspirational girl’s bedroom, proudly plastered wall-to-wall with all 94 designs from Nike’s poster and sticker series.

In the spirit of the project, passers-by are encouraged to take posters and stickers to share with girls, to inspire a new generation of athletes.

Visit the window and pick up your free posters at 16 Hanbury St, E1 6QR until July 7.

Cannes Lions kicked off yesterday, and amidst the magnums of rosé and super-yachts was our very own Iain Tait, armed with enough laser pens to replicate a Chemical Brothers gig.

Iain (and his very important safety goggles) took to the Cannes Health stage to give an interactive talk on interactivity. Members of the 500-strong audience were handed laser pens and encouraged to get involved as Iain discussed how the industry can kick-start a new interactive revolution that will bring fame, fortune and fun for brands and their customers.