Welcome to Optimism

Sexytime has left the building

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We said goodbye today to top designer / art director /interactive guru / Mr Sexytime Eze, who is leaving to seek out new life, new civilizations. The fambly was there to share.

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We'd made Eze a rather excellent full-size personalised illuminated fried chicken shop sign as a leaving present.

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He loved it. But his other half said, "We're not having that in the living room."

Thanks and all the best, Eze.

Honda idents shoot

Laura McG. Rich Hooker, Sophie Lewis & Anna Smith have returned from a Honda idents shoot to support the Tour of Britain race programme on ITV4 next week. They write:

3 birds and a bloke in a hybrid.
Over 1000 miles.
456 sweets.
16 idents.
13 Costas.

8 Honda dealerships
1 KFC and that was 1 too many.

Our own Tour of Britain well, when I say Britain, it was more like Somerset to Blackpool, but that’s kind of Britain, isn’t it?
Director travelled in, and shot from, the A Team van. We’d reach a dealer, a van window was removed, a camera was mounted, and the team drove by filming. Like a drive by shooting without the guns or the bad feeling.
Speeds of over 10 mph were reached.
Many things were learnt:
Honda Dealers are more than shiny suits and showrooms.
Rich wants a motorbike.
Sound recorders should not be left on top of moving vehicles.
Laura’s Dad is better than any Sat Nav.
Blackpool is cold even in August.
Lenny Henry was right – Premier Inns beat Travellodges hands down.
&
Pop-corn Chicken is the work of the devil.

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