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KAISER CHIEFS: THE FUTURE IS MEDIEVAL

AUG, 2011

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ABOUT

The band sought a new approach for their 2011 album, a plan was hatched by lead singer Ricky Wilson and W+K: Develop a bespoke album creation process for the fans. We made a decision to put the fans in charge for once: let them A&R the Kaiser Chiefs’ new music and design their own album cover, then sell it onto their friends for a commission. For this to happen we had to devise a new software platform that defied industry practice, a database which could handle over 6 billion album iterations and track who was creating what version and selling it on to whom.

There were over 101,000 unique visitors to the website in the first 24hrs of launch (That’s a greater site traffic on launch day than to takethat.com during the height of their Progress tour).

ALBUM CREATION

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ALBUM HQ