The project leader at Honda said that the Jazz was "born to provide the answer to all the requirements of everyday life, including the sudden and unexpected". This was our inspiration for the film, “This Unpredictable Life”. The film glorifies the epic challenge of trying to engineer a car that predicts everything life will throw at you. It also demonstrates everything a Honda engineer would have considered when designing the new 2011 Jazz. The film was supported by a ground-breaking digital App, which for the first time ever enabled users to ‘catch’ the animated characters from the screen. This was the birth of ‘screen-hopping’.