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HONDA: COG

APR, 2003

FILM

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ABOUT

We needed to reinvigorate a brand that was lacking emotion and meaning. Honda made good, reliable products, but not desirable cars to own or drive.

The ‘Cog’ commercial launched the new Honda Accord, using over 85 individual parts from the car.

The film has often been described – not only by us – as one of the greatest ads of all time.