LURPAK: BE WONDERFUL AND WISE
LURPAK: BE WONDERFUL AND WISE campaign saw the launch of Lurpak Lightest. Lurpak believe that healthy food doesn’t have to mean boring and in the creative work they wanted to banish for good the overly worthy and slightly sad image of health food. Rather than following category norms of health benefits and dieting messages, the spot celebrates the world of delicious, healthy food by luxuriating in color, texture and taste. All of the elements of the campaign are knitted together with this rainbow spectrum, injecting optimism and lightness into the work.