Plackett is joining as a senior creative and will work across all our clients, with a particular focus on integrated and interactive projects.

Graeme Douglas, Head of Interactive at W+K, said "we're delighted Jonny is joining us. Today many claim not to draw a distinction between analogue and digital in their work, but a precious few actually deliver ideas that substantiate this. With a traditional creative background fused with self-taught coding ability - a thinker and a doer - Jonny's at the forefront of this group, and we can't wait for him to join us on our quest to push our clients further, faster"
 

Whilst at BETC, he launched TheArtistifier.com which makes any YouTube video instantly award-winning, and won Campaign's Daredevil competition last month with the world's first flammable banner for Cockburn. Before then he worked at Albion for 6 years, creating the popular website Slapometer.com, encouraging voters to slap their least favorite politician, and CuervoCold.com, a live OKGO gig made out of the profiles of people tweeting about it.
 

Wolf and Goss join W+K from Saatchi & Saatchi and will work across all accounts as a creative team. They previously created global work for Visa, including its "Team GB" spot, as well as the launch for last year’s San Miguel campaign, "A life well lived." They were campaign faces to watch in 2011 and Diageo scholarship winners before that. Prior to Saatchi's they worked at DHM for 3 years.
 

Wieden+Kennedy London, Kitcatt Nohr Digitas and Arena media won gold for the 'We Want Piers Bramhall' campaign.

The key message was simple: ‘Wales – For Proper Holidays’.

To build credible advocacy and inquiries, a member of the public – Piers Bramhall – was invited to visit Wales by Joanna Page and a male choir. The aim was to show him what a proper holiday was while following his every move.

The campaign focused on user-generated content, including over 100 pieces of content produced pre-trip heroing Welsh people inviting him to make the visit. The platform was Facebook, a online hub where films could be liked, shared and posted, while digital out – of – home screens broadcast daily reports on Piers’ welcome to different regions. Radio competition prizes mirrored his experience and online banners, DM and inserts drove online conversations.

The campaign reached 34 million UK adults, with the Visit Wales Facebook community growing by 14,000.196 pieces of AV content were produced in total and over 3m Londoners saw the week-long daily update. A true legacy for future visitors to Wales looking to follow Piers' footsteps and travel even further around the country.

The travel Marketing Awards 2012Judged by some of the leading lights in the travel, creative and marketing industries, the Awards are a must for any agency or marketing department serving the travel sector to strive for.

For more information regarding the awards please visit their website:

http://www.thetravelmarketingawards.com/awards.html

The two Golds for Cravendale’s Cats with Thumbs were won in the Dairy and best 30 – 60 second TV categories.
For the full list of winners please see BTAA

http://www.britisharrows.com/british-arrows-2012-winners/

British Arrows was established in 1976. They recognize and reward the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.

The pitch - winning work aims to redefine the Maximus brand, create excitement/resonance amongst young men, and give Brown Forman a platform on which to build the brand globally.

Kris Sirchio, Chief Marketing Officer, Brown – Forman said: “We are excited to welcome Wieden + Kennedy to the Brown Forman family of leading global creative agency partners. Wieden + Kennedy brings a proven provocative creative approach that we believe fits perfectly with Brown Forman’s long term brand building tradition.

Neil Christie, Managing Director of Wieden + Kennedy London commented: "We're absolutely delighted to have won the Maximus pitch and to be partnering with Brown-Forman as one of the leading global players in the spirits industry. Maximus is a brand with loads of potential and this is an opportunity to shake up the vodka sector with some great work."

About Brown- Forman:

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.  Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide.  

For more information about the company please visit;

http://www.brown-forman.com

The mission of the Anna’s is to shine a spotlight on the best newspaper ads and to inspire agencies and advertisers to make the most of the power of national newspapers.

View the list of 2012 winners at the Anna’s: http://www.the-annas.co.uk

Created by Wieden + Kennedy London, the campaign wants to banish for good the overly worthy and slightly sad image of health food. Rather than following category norms of health benefits and dieting messages, the spot celebrates the world of delicious, healthy food by luxuriating in colour, texture and taste. All of the elements of the campaign are knitted together with this rainbow spectrum, injecting optimism and lightness into the work.

The 60” TV spot, directed by Dougal Wilson at Blink, breaks on Sunday 15th January. The spot is a dance between the senses – a visual bombardment of colour, movement and textures. The viewer moves through a rainbow showing the more exciting world of healthy food with Lurpak Lightest Spreadable at the heart of it. Several camera and animation techniques were used, allowing ingredients to be seen in a new, joyful light - travelling through the heart of red cabbage and following the dollop of Lurpak Lightest as it bounces with corn on the cob in a saucepan. A song provides the spine of the spot, with Rutger Hauer lending his distinctive tones.

The rainbow featured in the print campaign was lovingly constructed by hand – there is no camera trickery involved. It was created by set designer Nicola Yeoman and her team, and photographed by Dan Tobin-Smith. Built over three days, the structure comprised of more than 60 types of fresh produce.  None of the food used to create the rainbow went to waste either.  The produce from the shoot was given away to award- winning UK charity, Fareshare, who were able to put the food to good use through community dinners.

The 48-sheet OOH campaign, planned by Carat, goes live across the UK on the 23rd January, and will also appear across premium sites such as the Imax, Clapham Colossus and Battersea 7 in London.

Simon Stevens, Senior Vice President for Arla Foods, said: ‘‘Lurpak Lightest is our biggest product launch for 10 years, and our 2012 campaign reflects that. Building on the voice we have established for the Lurpak brand, we’re showing people that healthy food doesn’t have to mean boring food”.

Dan Norris and Ray Shaughnessy, Creative Directors at W+K, said, ‘It was an interesting challenge to do something new and different in the world of healthy food. With the Lurpak Lightest launch we've tried to inject fun and, importantly, deliciousness into what can be a boring and worthy place.’

For more information about Lurpak Lightest, visit Lurpak’s revamped website www.lurpak.co.uk or www.facebook.com/lurpakbutter, created by digital communications agency Outside Line.

* Source: AC Nielsen 52w/e 29th Oct 2011
 

Stephanie Wilkes, vice president US Confections at Kraft Foods, says she is eager to partner with Wieden + Kennedy. “Their understanding of the STRIDE brand and gum category is exceptional and we’re eager to see its creative be taken to the next level of success.” 

Neil Christie, Managing Director of Wieden + Kennedy London, said: "We’re absolutely delighted to have the opportunity to work with Kraft Foods on the STRIDE business. We’re looking forward to doing some great work together.”

About Stride Gum
STRIDE, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. STRIDE gum, a Kraft Foods brand, comes in 11 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Nonstop Mint, Uber Bubble, Stride Spark and Whitemint.  To find out more about STRIDE gum, our friends and what the brand is up to, visit:

www.stridegum.com

and

www.facebook.com/stride-gum

They join Dan Wieden, Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth as agency partners of the global Wieden+Kennedy network. This is the agency’s first partnership addition since Davidson and Papworth were appointed in 2009.

“We are very picky, very slow and deliberate when it comes to adding new partners. The truth is we have an abundance of talent throughout the network with new opportunities popping up quite regularly,” said Dan Wieden, co-founder and CEO of Wieden+Kennedy. “These four new partners bring fresh perspectives and skill sets to critical areas this agency and this industry will face in the years ahead. I am thrilled. It is like our brain and our heart just made a growth spurt.”

Tom Blessington first joined W+K in 1990 after working for Hill Holliday in Boston. Over the course of the next 12 years, he ran the Nike accounts in both W+K’s Portland and Amsterdam offices, worked as group account director for Miller Brewing Company and Coca-Cola in the Portland office, and was the first managing director of W+K’s New York office, which he expanded from a media-buying operation to a full-service creative shop. Blessington then spent four years at TBWA\Chiat\Day in LA before returning to W+K Portland as managing director in 2006.

“Helping to lead this agency at another level is both humbling and a tremendous honor. I couldn’t be more inspired or motivated,” commented Blessington. “It took 18 years but it was worth the wait.”

Neil Christie began his career in advertising at ABM and in the 1980s helped build Yellowhammer into a top 20 agency renowned for hard-hitting work. Christie went on to work two years at BBH and eight years at TBWA, where he ran such accounts as Nissan and Cadbury and was promoted to client services director and eventually managing director. While at TBWA, the agency topped the new-business league and the awards tables and was Campaign’s runner-up agency of the year three years running. Christie began as managing director of W+K London in 2004, where he has since worked across the agency’s clients and within the agency to create an environment where people can do the best work of their lives.

About the appointment, Christie said, “I’m very proud. I hope I can live up to the honor.”

Mark Fitzloff came to W+K in 1999, working as a copywriter on the AltaVista, Nike and Coca-Cola accounts. When appointed creative director on Old Spice, Fitzloff was charged with reinvigorating “your grandfather’s deodorant.” Fitzloff helped breathe new life into the old, iconic American brand and, in doing so, helped create some of the best, most recognized work to come out of the Portland office in recent years.
In 2008, Fitzloff was appointed to the Portland management team as executive creative director and has since continued to lead work that both wins awards and pushes the client’s bottom line. For the past two years, Fitzloff and fellow Executive Creative Director Susan Hoffman were the most winning creative directors in Creativity’s Awards Report.

“It’s the best job there is in advertising,” said Fitzloff. “I’m extremely thankful to be working for a company I love.”

Iain Tait joined W+K as global interactive executive creative director in 2010. Prior to joining W+K, Tait was a founder and creative director at digital creative agency Poke, where he worked for such clients as American Express, Orange, Yahoo! and Zopa. In 2009, New Media Age magazine named Tait the year’s most influential person in new media in the UK. Tait demonstrated this influence upon starting at W+K, working on the Old Spice “Response Campaign” and forever changing the landscape of interactive advertising. He has since been included in the 2010 and 2011 Creativity 50, Ad Age’s 2010 25 Media Mavens and Fortune magazine’s 2010 40 Under 40. Tait is working to evolve W+K’s creative product and process, continuously looking for opportunities to combine great storytelling with the power and connectivity of the digital world.

Tait commented on his appointment, “It’s incredibly flattering to be invited to join the partner group. I’m hoping I can bring fresh perspective to the team and help continue to push the agency into new areas.”