Number one in the world: Nike My Time Is Now as the most viewed commercial of 2012. The second-biggest sporting event of the year next to the Olympics was probably soccer's Euro 2012, which explains why this ad was the most viewed.

Here's what they said: (The) work on Wieden’s global reel this year represents advertising at its best—words and images that spark emotions and transcend categories.

The Christmas dinner is the biggest meal of the year. It takes a massive amount of effort and there’s a lot of pressure put on the cook to deliver.  W+K and Lurpak want to recognise this effort and encourage Christmas cooks with the message:  If we can do this, we can do anything.

Southern Comfort has announced the appointment of W+K London as its new lead creative and strategic agency for the UK which will include above the line and digital.

On the 18th September D&AD celebrated 50 years of world leading design and communication.
 

At its 50th anniversary celebrations last night, D&AD honoured Wieden + Kennedy co-founder Dan Wieden.