W+K NAMED NETWORK OF THE YEAR 2010 - CAMPAIGN MAGAZINE

Wieden + Kennedy is Campaign magazine’s Network of the Year 2010.

They said ‘Its not the biggest, but W+K laid strong claims to being the best network, and producing two of the finest global advertising campaigns in 2010’.

W+K’s ‘Write the Future’ campaign for Nike was named Campaign of the Year 2010.  They said ‘Only one brand won this year’s FIFA World Cup – and that was Nike.  This was thanks to a three minute film that mixed fantasy with football to such a degree that it became a global phenomenon and trounced rivals such as Adidas in terms of positioning’.