Lurpak is launching a new campaign to promote the importance of a good quality butter in cooking.

We all know that there are both rational and emotional reasons for any car purchase: you want a car that’s efficient, yet you want something that has torque when you put your foot down. You need space for bikes and the kids, but want to be able to nip in and out of traffic in town.

The Christmas dinner is the biggest meal of the year. It takes a massive amount of effort and there’s a lot of pressure put on the cook to deliver.  W+K and Lurpak want to recognise this effort and encourage Christmas cooks with the message:  If we can do this, we can do anything.

“Catnapped” the new ‘40 ‘second spot from Wieden + Kennedy London sees the return of Bertrum Thumbcat, back for part two of his plan for feline world domination. This time he has enlisted a thumb-cat army of milk stealing, cunningly trained kitties, who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.

Bertrum Thumbcat is back on our screens this month. As part of his plan for world domination he is building an army.

Wieden + Kennedy was named Agency of the Year and Independent Agency of the Year at the 2012 Cannes International Festival of Creativity. W+K was also runner-up Direct Agency of the Year.

Stride gum is becoming ... A Little Bit Epic. With the launch of this new creative direction. This new campaign will replace the brand's Ridiculously Long Lasting Gum campaign that has existed since Stride launched in 2006.