Wieden + Kennedy London picked up the top prize ‘Winner of Winners’ at last night’s Awards for National Newspaper Advertising for the Honda ‘Back To Work’ campaign.
Creative team Fabian Berglund and Ida Gronblom developed the winning print campaign to celebrate the reopening of Honda’s Swindon plant last summer.
The judging panel included VCCP’s Creative Director Darren Bailes who described the winning execution ‘Bacon’ as ‘news in the form of advertising’.
W+K also won the creative media partnership award (in partnership with Carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.
The ANNAs were launched in December 2004 to:
• shine a spotlight on the best newspaper ads
• inspire agencies and advertisers to make the most of the opportunities presented by national newspapers