02.08.2010 | Awards
Last week, W+K was awarded ‘Site of the Day’ by the FWA http://www.thefwa.com/site/nike-write-your-future-int-film for the Nike ‘Write The Future’ enablement website.
The site is a continuation of Nike’s Write The Future campaign that broke earlier this summer. Aspiring, young footballers can upload their image to appear in a video showing the highs and lows of their own potential future career. They can then share their film online as part of ‘The Chance’ promoting themselves for the opportunity to become part of Nike’s cademy – a global search for the next generation of footballing stars.
The piece was written by Stuart Harkness and Freddie Powell and produced by Guido van den Meersche.
FWA stands for Favourite Website Awards, and is the most visited website award programme in the history of the internet.
01.07.2010 | Awards
Wieden + Kennedy took home three Grands Prix trophies at the 2010 Cannes advertising festival: one for Old Spice in the film category, the other two for Nike in the cyber and integrated contests.
Nike ‘Chalkbot’ by Wieden + Kennedy Portland was awarded the Cyber Lion Grand Prix in Interactive. The campaign was acclaimed as a prime example of two themes that emerged from the best work seen during the judging process: invisible technology and "real-time" interaction. The greatest innovations supported "this notion that technology will reach its peak when you don't even realize it's there," said Jury President Jeff
Benjamin (of Crispin Porter Bogusky). "The stuff that was so innovative was the stuff that seemed magical. It had technology, but that's not what was showing."
Nike's Livestrong campaign, of which Chalkbot was a part, took home the integrated Grand Prix. The campaign incorporated everything from events, outdoor, online, web films, and "Chalkbot”. "We saw brilliant work in every aspect of the campaign - print, broadband, an event and specifically Chalkbot, that in itself showed true innovation in numerous channels," said Jury President Bob Greenberg. "The execution was flawless in every way shape and form and we voted unanimously." And while "Chalkbot" has been the most celebrated aspect of the campaign so far, some jurors found the campaign's most brilliant component to be its opening gambit -- Armstrong's decision to return to the Tour De France in the name of Livestrong.
"We have to look at that as part of the advertising," said juror Rob Reilly, CCO of Crispin, Porter & Bogusky. "That's where integration is going. It's not just another TV spot. His coming back was a calculated move to start this campaign. To me, that's the most important part. Chalkbot is an incredible tool, but the decision to come back in the first place, as a marketing idea, is brilliant."
W+K were also awarded the bronze lion for Digital Agency of the Year.
06.04.2010 | Awards
W+K London won a ‘Mega’ at the 2010 Media Guardian Innovation Awards in the creative category for the Onedotzero Festival Identity. The festival identity actively involved onedotzero's core audience of design and computing enthusiasts in the creation of an innovative design piece. Identity assets were generated by users and interacted with at a Nokia-powered identity projection at BFI Southbank.
The judges said: ‘This is a piece which engages the participant and gives them a penny drop 'I get it' genius moment. This idea nails its brief, serves a purpose and embraces technology and design and combines them all with a touch of genius and stunning visuals.’
The 'Megas' is in its third year, and 'recognises those at the pinnacle of achievement in media innovation'. Steve Busfield, Head of Media and Technology at Guardian News and Media said 'we hope the new emphasis on digital creativity will act as a call to arms to those using traditional media rather than a barrier to entry. However, we recognise that for many digital initiatives, innovation and success are synonymous. For this reason, we have not been shy in encouraging the very best digital work to step into the spotlight'.
28.01.2010 | Awards
Wieden + Kennedy London picked up the top prize ‘Winner of Winners’ at last night’s Awards for National Newspaper Advertising for the Honda ‘Back To Work’ campaign.
Creative team Fabian Berglund and Ida Gronblom developed the winning print campaign to celebrate the reopening of Honda’s Swindon plant last summer.
The judging panel included VCCP’s Creative Director Darren Bailes who described the winning execution ‘Bacon’ as ‘news in the form of advertising’.
W+K also won the creative media partnership award (in partnership with Carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.
The ANNAs were launched in December 2004 to:
• shine a spotlight on the best newspaper ads
• inspire agencies and advertisers to make the most of the opportunities presented by national newspapers
