29.07.2009 | New business
Wieden + Kennedy London and Partners Andrews Aldridge have retained the Visit Wales creative account following a final shoot-out with Grey London and Golley Slater. The agencies will be responsible for the creation and development of the main tourism campaigns promoting Wales in the UK and key international markets.
W+K were originally appointed in 2004 following a pitch against incumbent HHCL.
In January 2009, Visit Wales launched an integrated campaign ‘Holidays Unpackaged’ which focused on a key step change in the way people approach their holidays. New communications will roll out in January 2010.
David Stephens, Marketing Manager Visit Wales said, ‘I would like to congratulate the agency team for retaining the business after a toughly fought pitch. We are looking forward to working with them to develop their exciting ideas and to build on our recent successful campaigns.’
11.06.2009 | New business
Wieden + Kennedy London has been appointed as lead creative agency by Lactofree UK following a 4-way pitch against BMB, Karmarama and Euro RSCG. The agency will be responsible for the creation and development of all national campaigns.
Communications will roll out early next year – including advertising and healthcare professional marketing.
Lactofree UK is an Arla Foods brand. This is the third piece of Arla business W+K has won following their appointment in 2006 to provide communications for the Lurpak and Cravendale brands. Arla is one of the UK’s leading dairy companies and is a supplier of fresh liquid milk and cream to the leading retailers. Arla are also the leader in the butter, spreads and margarine sector.
Jessica Hardcastle, Group Brand Manager at Arla Foods said, ‘Wieden + Kennedy have delivered strong campaigns for Lurpak and Cravendale due to their ability to produce creative work that stands out from the crowd. We are confident their campaigns for Lactofree will be as successful’
Neil Christie, Managing Director Wieden + Kennedy London said, ‘We love working with Arla so we're very pleased to extend our relationship with them by winning the Lactofree business.'
21.05.2009 | New business
Wieden + Kennedy London has been appointed as lead creative agency by The Fairtrade Foundation following a 3-way pitch against Arthur and Baby Creative. The agency will be responsible for the creation and development of all national campaigns.
Communications will roll out later this year – including advertising, DM, digital and supporter strategy, B2B communications.
The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards. Their vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.
In 2008, the Fairtrade Foundation set out an ambitious strategy for the next five years (2008-12), Tipping the Balance – our vision for further growth. It aims to take the successful model and scale up the reach and impact of Fairtrade so that it can begin to truly transform trade in favour of the poor and disadvantaged. Its five goals include:
- Twice as many producers benefit from selling Fairtrade goods in the UK, while those already supplying the UK market are able to double the proportion of the crop they sell via the Fairtrade system.
- Three quarters of people in Britain recognise the FAIRTRADE Mark and what it stands for, and people from all parts of society to feel part of a vibrant people’s movement for change.
- Huge diversity of companies in Britain producing and selling Fairtrade goods in all areas of the market – including thriving new and established companies dedicated to Fairtrade and a growing group of household brands converting to Fairtrade.
- The UK market for Fairtrade products has reached £2 billion a year – four times the current level.
- The global Fairtrade system is known as a beacon of good practice in trade and development, enabling the voice of the poorest to be heard at the highest level.
Cheryl Sloan, Director of Marketing at The Fairtrade Foundation said, ‘Our appointment of Wieden + Kennedy reflects The Fairtrade Foundation’s ambitions to take the movement and the brand to the next level of development. We need an ambitious and innovative lead agency if we are to meet our aims of bringing Fairtrade further into the mainstream and building the engagement necessary to generate £2bn in sales by 2012. We are very confident that W+K can take us there.’
Neil Christie, Managing Director Wieden + Kennedy London said, ‘At W+K we believe that companies should try to do good so we're delighted to have the chance of working with Fairtrade to help make business fairer.'
15.05.2009 | New business
Wieden + Kennedy London has been appointed by Selfridges & Co. to create an installation in the Oxford Street store’s Wonder Room Windows. The new installation is part of the iconic department store’s 100 Year Anniversary celebrations this year and will be unveiled in July 2009.
In celebration of 100 years of trading, Selfridges & Co. decided to celebrate the future rather than looking to the past, so the pitch for the design of the windows was to devise ‘an ad-hoc vision of domestic design utopia in 2109’.
The Wonder Windows link the outside of the store to the Selfridges Concept store and Wonder Room which is undoubtedly the most high profile area of the store. They have a reputation for showcasing bespoke artworks by both up-and-coming and more established artists in these windows. They are treated as installation spaces and are regarded by the press and art world as such.
Sarah McCullough, Concept Manager, Selfridges & Co. said ‘Working with Wieden + Kennedy has really given us the opportunity to push the spaces in a new direction, by working in tandem with the Selfridges creative brief of 2109. The W+K proposal was at once accessible and inventive and has been hugely well received by all parts of the business. We predict that the tongue in cheek wit and whimsical but dark inventions will be a great crowd pleaser.’
Tony Davidson, Executive Creative Director, Wieden + Kennedy said ‘I hate being pigeon-holed and confined to traditional advertising, so its nice when you find yourself winning pitches against product designers and artists, not advertising agencies’.
Tom Seymour, Creative, Wieden + Kennedy said, ‘Both Selfridges and Wieden + Kennedy have a similar way of thinking in terms of playfulness and witty humour. This is a fantastic opportunity to be working with a like minded brand and to be seen doing alternative projects beyond traditional advertising.”
