Big Little Ideas
09.07.2009 | New Work
Wieden + Kennedy London is launching a range of three new products this month, in collaboration with Worldwide Co. and Suck UK. The products will be sold globally in boutique gift shops and chain stores (including Paperchase and Urban Outfitters) and include:
• HAPPY SACKS (Inc CHRISTMAS PUDDING BAGS* and PET GOLDFISH BIN BAGS - designed by Tom Seymour and David Bruno)
• PASS THE SALT (designed by Mandy Smith and Sarah Ginn)
• DAN WIEDEN’S MUSICAL RULER
W+K creative team Tom Seymour and David Bruno worked closely with the Worldwide Co. and Suck UK to transform the concepts into fully viable commercial products. W+K then licensed the ideas to manufacturers and distributors in return for a percentage royalty.
Happy Sacks
The Christmas Pudding and Pet Goldfish bin bags were also designed by Tom Seymour and David Bruno and have been produced in collaboration with Suck UK. They have been created to make the boring chore of taking out the rubbish more artistic and fun – to bring a little happiness to the streets on collection day. The copy printed on the bin bags is as follows:
Christmas Pudding Bags:
Suggested uses (in order of ridiculousness):
1 Festive bin bags
2 Father Christmas sack for presents
3 Festive hot air balloon
4 Fake entry into giant Christmas Pudding competition
Pet Goldfish Bags:
Caution:
Ginger, the fat tabby from number 23 may become mesmerised by the giant goldfish and spend days trying to fish them from the bag. In the event of this happening shout, ‘SHOO!’
Pass The Salt
This very traditional-looking salt pot has a secret. Cunningly concealed in the base is a powerful pull-back-and-go motor. Created in collaboration with Worldwide Co. the pots are perfectly geared to deliver salt across any dining table, and can be aimed precisely to trundle over to fellow diners. Copy on the packs is as follows:
Fully functioning seasoning dispenser
Twist top to open
No batteries required
B.Y.O.S. (Bring your own salt)
Pull back in direction of dimple on base
Goes quite fast
Dan Wieden’s Musical Ruler
The brainchild of Wieden + Kennedy’s co-founder Dan Wieden, the musical rulers are sold with a ‘play in a day’ guide book: a complete beginner’s guide to ruler-playing by Dan himself and have been created in collaboration with SUCK UK.
Tom Seymour and David Bruno, Wieden + Kennedy said, ‘We liked the idea of focusing on those ordinary objects that might be overlooked and giving them a new lease of life; re-look, reinvent, re-jig them”.
Tony Davidson, Executive Creative Director, Wieden + Kennedy said, ‘Ideas are everywhere. To have Wieden + Kennedy products in the market place is one of the exciting areas we are looking at.’
