27.08.2008 | Awards
The microsite that W+K London recently developed for Nokia has been awarded Site of the Month by Favourite Website Awards (FWA) http://www.europe.nokia.com/musicalmighty. The site was created by Fabian Berglund and Ida Gronblom and creatively directed by David Lee and developed by Eze Blaine, Louis-Philippe Tremblay and Clemens Brandt. The microsite allows people to choose from a set of 5 headphones, each representing a specific music genre. The headphones come to life once the track is played through the device, which can be purchased via the direct link to the Nokia store.
The FWA is an industry recognised award program and inspirational portal, and is one of the world's leading website recognitions. The company was stablished in May 2000, to recognise the latest and best cutting edge website designs.
21.08.2008 | New Work
W+K London have developed a microsite for Nokia that complements the 2nd phase of the Music Almighty campaign http://europe.nokia.com/musicalmighty. Created by Fabian Berglund and Ida Gronblom and creatively directed by David Lee and developed by Eze Blaine, Louis-Philippe Tremblay and Clemens Brandt, the microsite allows people to choose from a set of 5 headphones, each representing a specific music genre. The headphones come to life once the track is played through the device, which can be purchased via the direct link to the Nokia store.
Visitors can then upload their own pictures and wear any one of the five headphones (the site will automatically integrate their picture with the headphones). People can play around with their pictures and headphones, they can see and listen to themselves singing to a song, tweak their face to look older/younger, happier/sadder, etc.
One of the main objectives of the campaign is to celebrate the diversity of music and the fact that people enjoy their music by playing with it and sharing it with others.
13.08.2008 | New Work
Wieden + Kennedy London have produced a new campaign for Nike, featuring heptathlete Kelly Sotherton, one of Britain's brightest hopes in the Beijing Olympics.
The print and viral campaign, created by Mark McCall, Richard Dorey and Sophie Bodoh, designed by Karen Jane and creatively directed by Stuart Harkness and Guy Featherstone, includes a film called 'Under Oath'. Kelly has been filmed taking a lie detector test where she is asked a range of questions, designed to test her self belief and mental strength, that ends with 'Will you win gold?'
The films are up on www.nikelab.com and will also be streamed on news portals, the press will run in The Sun and The London Paper. Outdoor includes digital 48 sheets in London.
05.08.2008 | New Work
Wieden + Kennedy London has created a through-the-line campaign to launch the new Arsenal away kit for Nike, which commemorates the championship winning side of 1989. The campaign, created by Stuart Harkness, Ben Everitt and Pablo Marques, and produced with B-Reel, consists of a microsite www.arsenal.com/becomelegends, content films, online banners, retail print, club store and stadium material.
The 2008/9 season will be the 20th anniversary of the famous night at Anfield when Arsenal went to Liverpool, on the last day of the season, needing to win 2-0 to take the title. Liverpool seemed destined to succeed, but against all the odds, Arsenal won the league, which the campaign celebrates.
The campaign features the legends from the 1989 winning side (Michael Thomas, Paul Merson, Steve Bold, Alan Smith) meeting with the current squad (Fabregas, Walcott, Adebayor, Van Persie, Gallas and Toure) to share the spirit and inspiration that is needed to ‘Become Legends’. As well as the new shirt and downloads, the microsite hosts six content films featuring interviews and footage with the old and new stars. The films relive the drama and tension that led up to the game, the moment of victory itself, commentary on the talent and potential of the current squad, as well as their aspirations for the forthcoming season.
The microsite will provide the opportunity for Arsenal's global fan-base (3rd largest in the world) to re-live a pivotal story in Arsenal’s heritage and the significance that the commemorative away kit for this season holds.
