30.05.2008 | New Work
Channel 4, in collaboration with Starcom and Wieden + Kennedy London staged the first ever LIVE TV commercial for Honda last night.
The innovative advertising event played out at 8.10pm BST, lasted 3 minutes and 20 seconds, and featured a team of sky divers take to the sky over Madrid, and spell out H-O-N-D-A in a series of ambitious formations.
The advertisement was inspired by Honda’s new strapline – “Difficult Is Worth Doing' and is a precursor to the new advertising campaign, created by Wieden + Kennedy London that breaks on Sunday 1st June.
23.05.2008 | New business
A year after awarding its running and Nike+ business to Crispin Porter Bogusky in the USA, Nike has returned the assignments to longterm lead agency Wieden + Kennedy. Value of this portion of the Nike account is estimated at $50 million. Neither the move to Crispin, nor the move back to W+K directly impact on our Nike responsibilities at Wieden + Kennedy London.
12.05.2008 | New Work
Tony Davidson and Kim Papworth, Executive Creative Directors at Wieden & Kennedy London, have created four short teaser films for Honda that break tonight on ITV.
Each of the clips highlight different aspects of skydiving formations and, like the teaser print campaign that broke earlier this month, are devoid of any Honda branding.
The only clue as to what company, or product, is behind the ads - which vary between 10 and 20 seconds in length - is a web address that flashes up at the end of each film: www.difficultisworthdoing.com.
07.05.2008 | Awards
Wieden + Kennedy London have developed a site for the Nokia 3110 Evolve - Nokia's new, environmentally friendly handset - www.nokia.co.uk/evolve
Created by David Lee, Shay Reading and Eze Blaine, the site is divided into four sections. Each section features a video interview with someone from Nokia who worked on the development of the handset, talking about the thinking behind it.
The FWA selected the site as FWA Site of the Day on Monday 6th May - it will also be entered into 'Site of the Month' for May.
FWA is an industry recognised award program, established in 2000, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations.
