20.03.2008 | Awards
Wieden + Kennedy London has launched the next phase of their brand campaign for the Guardian. A poster campaign has launched on Farringdon Road, London, followed up by a press campaign in the Guardian. Other executions will follow throughout the year.
The colourful campaign, created by Chris Groom, Ian Perkins and Sophie Bodoh, builds on the success of last year’s campaign, which was the Guardian’s first brand advertising in a decade.
The new executions continue to breathe life into the core values upon which the Guardian is founded, aiming to make the brand feel fresh, accessible and interesting. Use of pure white space and bold colour echoes The Guardian’s own strong design credentials, and commitment to using colour on every page.
Wieden + Kennedy’s original brand campaign for The Guardian broke in March 2007 to great success, and is up for two D&AD awards.
17.03.2008 | Awards
W+K London's 'Good Food Deserves' campaign for Lurpak has won the 'Best Marketing Campaign at the 2008 Dairy Innovation Awards.
These awards represent the Dairy Industry on a global level with categories for dairy drinks, desserts, cheese etc. along with categories for health, packaging and marketing initiatives.
Geoff Platt, Dairy Innovation Editor, said 'Our second awards attracted a wide range of entries from around the world. These entries came from dairy companies and organisations both large and small, but all illustrated a high level of innovation, the high quality of work and the diversity of activity that's going on in this exciting industry.'
www.dairy-innovation.com
14.03.2008 | New Work
Wieden & Kennedy has unveiled the latest print campaign for Cravendale, using the charming animated characters from last year's TV commercials - the pirate, cyclist and cow.
Created by Nicholla Longley and Vicki McGuire, the two executions show the trio attempting to scale the side of a milk bottle and carton.
Last year's TV ads are also back on air.
06.03.2008 | Awards
W+K is expanding its relationship with Honda. W+K Tokyo will now be responsible for upcoming creative campaigns for Honda’s Asia and Oceania region, in collaboration with W+K London.
Creative and account teams from London have been working closely with planning and creative teams/directors in Tokyo to pass on knowledge across all aspects of the Honda business. Tokyo has consolidated Honda communications under ‘The Power of Dreams’ which has been the cornerstone to all UK work to date.
“The beauty of this expansion is that W+K Tokyo will lead the Asian business and collaborate with the W+K London Honda team to leverage their knowledge,” says Founder and Global Executive Creative Officer of W+K Dan Wieden.
The Tokyo office will be responsible for developing brand campaigns for Honda’s Asia and Oceania region. This region includes 12 countries: Australia, New Zealand, Singapore, South Korea, Taiwan, Malaysia, Thailand, Indonesia, India, Philippines, Pakistan and Vietnam. The scope of work will include development of television and print advertising, a regional website and in-store materials.
“Honda is a truly innovative and inspiring company, and we are thrilled to be expanding our relationship with the brand here at W+K Tokyo,” says Managing Director of W+K Tokyo Trish Adams. “Asia represents an enormous growth opportunity for Honda, and we look forward to helping the brand achieve its ambitious goals in this region,” continues Adams.
