W+K Wins Honda EMEAR
Brand Communications
Brief
15.12.2008 | Awards
Wieden + Kennedy has extended its relationship with Honda following a five-way pitch for support of the marque’s environmental activities. First project will be the 2009 launch of their new hybrid family 5 door – the Honda Insight. The EMEAR activity will be run out of Wieden + Kennedy Amsterdam. Wieden + Kennedy London will continue to lead the Honda UK business.
Initial communications will centre around the launch of the new Insight and establish an on-going environmental theme for Honda products, ranging across cars, motorcycles, power equipment and beyond. W+K’s campaign is intended to run across Europe, Middle East, Africa and Russia.
Dave Luhr, Global COO, Wieden + Kennedy said, “We’re absolutely delighted to broaden our relationship with Honda Internationally. Honda is a truly great client and has an outstanding environmental story to tell. We look forward to telling that story.”
Chris Brown, Head of Marketing for Honda Motor Europe said, “Honda is a great brand that needs a great storyteller and we have found it in Wieden and Kennedy. It is ten years since Dave Luhr and I first met and we have achieved great things over the past decade. Now let’s see what we can do together in the next ten years.”