23.10.2008 | Awards
W+K London stormed the Campaign Big Awards last night - winning in one category and also winning two silvers.
In the Media & Entertainment Outdoor category, we won a silver for the Guardian print execution 'Shout Every Day'. We also won a silver for the Nike poster 'Not Without A Fight' in the Sport, Travel & Leisure Outdoor category.
FInally, together with AKQA, we won with our Nike Live 'Cesc Fabregas Show ' in the Media & Entertainment Digital category.
Creatives celebrating were Chris Groom, Guy Featherstone, Shay Reading, Stuart Harkness, Ian Perkins, Sophie Bodoh , Ida Gronblom, Fabian Berglund, Sam Heath & Frank Ginger.
20.10.2008 | New Work
Following the launch last week of W+K London's latest campaign for Nokia, Supernova, the website www.somebodyelsesphone.com has been awarded the FWA Site Of The Day for 20th October.
The campaign, created by Fabian Berglund and Ida Gronblom and creatively directed by Ben Walker and Matt Gooden, explores the evolved role mobile phones play in our lives, by inviting the audience to interact with the lives of three ficticious characters - Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets. The campaign will follow the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. The content will play out at www.somebodyelsesphone.com.
FWA is an industry recognised award program, established in 2000, showcasing
websites who use cutting edge technology, together with inspirational ideas,
that lead the way for future generations.
15.10.2008 | Our news worldwide
Launching today, W+K London have created a new global campaign for Nokia. 'Supernova', created by Fabian Berglund and Ida Gronblom and creatively directed by Ben Walker and Matt Gooden, explores the evolved role mobile phones play in our lives, by inviting the audience to interact with the lives of three ficticious characters - Anna, Jade and Luca – in intimate detail, in real time, through their Nokia 7610 handsets.
Launching globally on 15th October the campaign will run in ten different languages, following the characters’ evolving storylines across three time zones, through a 24/7 feed of content, for over 6 weeks. The content will play out at www.somebodyelsesphone.com
fans will be able to learn everything about the characters through their text messages, photos, videos and calls on somebodyelsesphone.com as well as signing up to their Facebook pages to have a more personal interaction.
Andy Stirk, W+K Content Planner said, 'This is more than a handset launch for Nokia, it is about e-engaging with a younger audience by recognising what their phones mean to them'.
09.10.2008 | New Work
On Thursday 9th October, Honda’s latest TV and print campaign to promote visits to local Honda dealers, breaks in the UK.
Created by Mark McCall and Richard Dorey, ‘Honda Spotting’ has been launched to let consumers know that now is the right time to purchase a Honda and that there are currently great offers in dealerships.
Shot in a warm and engaging way, the tone of the TVCs is designed to cheer up consumers during these troubled times – and to remind them of the warmth of the Honda brand.
