28.06.2007 |
Wieden + Kennedy London has been appointed as the agency to develop the global advertising campaign for Visa’s FIFA World Cup sponsorship. The campaign will run globally, in multiple channels, supporting the ten FIFA World Cup events, starting this year. Events include the Women’s World Cup in China 2008, the Under 20’s World Cup in Canada, the Beach World Cup in Rio and the Men’s World Cup in South Africa in 2010.
"We are very excited to be activating the FIFA World Cup sponsorship and thrilled that Wieden + Kennedy will be partnering with us on developing the Visa football (soccer) campaign, " said John Elkins, International Executive Vice-President of Global Brand, Marketing and Corporate Communications.
Neil Christie, Managing Director of Wieden + Kennedy London said, ‘We’re delighted that Visa has appointed us. It’s a massive win, an exciting opportunity and we may even get to go to the World Cup!’
W+K won the pitch last year in a shoot-out against a number of other agencies including Saatchi and Saatchi, TBWA/Chiat Day and Y&R but the appointment was delayed until the recent resolution of a legal dispute over the transfer of the sponsorship rights to Visa.
27.06.2007 |
Wieden + Kennedy worldwide picked up a number of awards at the Cannes 2007 Advertising Festival. The awards were announced at the closing gala on Saturday 23rd June. They are as follows: two gold Lions for 'I Feel Pretty' for Nike (WK Portland), a gold for 'Video Game' for Coke (WK Portland) and a silver for 'Happiness Factory' for Coke (WK Amsterdam). In addition, our client Honda UK was named Advertiser of the Year 2007 in recognition of work done by Wieden + Kennedy London. Asimo the robot attended the awards ceremony to accept the Lion for Honda.
18.06.2007 |
Wieden + Kennedy are the overall winners of the Contemporary Award at the first Film4 Director's Cut Awards for their work for Honda. The advertising awards are split into two periods: Contemporary and Vintage - we also won an individual bronze award in the Contemporary section, also for Honda 'Cog'.
The Film4 Director's Cut Awards are held in partnership with Campaign magazine. They have been designed to reward advertisements that borrow from the values of film; to celebrate ads which take the time to tell powerful and engaging stories to engage the viewer with the brand. The purpose of these awards is also to help inspire a new generation with longer format ads, of 60 seconds or longer.
07.06.2007 |
Wieden & Kennedy London has picked up the £4 million ad account for The Observer. The account was moved out of the incumbent, Mother, without a pitch.
This is a great result - always nice to win without having to pitch - and demonstrates the strong relationship we have developed with the client through our work on The Guardian. W&K picked up the £5 million flagship Guardian business last year after a pitch process that lasted more than six months and involved Fallon, VCCP and Red Brick Road.
Marc Sands, the Guardian Media Group marketing director, said of the W&K appointment: “We’re increasingly running promotions across both papers and it makes little sense to have two agencies working separately on projects that are frequently joined. The pitch W&K did last year was fantastic and its understanding of a difficult brand has been exemplary.”
