16.08.2006 |
Wieden + Kennedy has won the Guardian's creative account in a three-way pitch.<br/><br/>Marc Sands, Marketing Director at Guardian Newspapers Ltd., said: ''The pitching process revealed some excellent work but Wieden+Kennedy's contribution was outstanding.<br/><br/>''Almost a year since we launched the Berliner Guardian we have succeeded in increasing and retaining readers. The injection of Wieden+Kennedy's fresh ideas will enable us to build on this success, developing a long-term positioning for the Guardian brand online and in print. Wieden+Kennedy is a genuinely creative agency and their ambition matches ours.''<br/><br/>Neil Christie, Managing Director of Wieden+Kennedy,<br/>said: ''The Guardian has a heritage of brilliant creative<br/>work. We look forward to continuing that tradition for<br/>a new era.''<br/><br/>Michael Russoff, Creative Director on the pitch said,<br/>"It's great to see the Guardian values of balance,<br/>fairness and standing up for the underdog are alive<br/>and well. And boy were we the underdog."<br/><br/>The agencies that took part in the initial pitch were<br/>Fallon, Red Brick Road, and Wieden +Kennedy.
16.08.2006 |
Arla Foods, the UK's leading dairy company, has appointed Wieden and Kennedy London to handle the £15 million advertising account for the UK's leading butter brand, Lurpak.<br/><br/>The agency was selected following a five-way pitch, which was further consolidated to two, between Wieden + Kennedy and the incumbent, DDB London.<br/><br/>Danny Micklethwaite, Arla Foods business unit director<br/>for butter, spreads and margarine said: ''Wieden +<br/>Kennedy London presented a very compelling,<br/>integrated and differentiated proposition for our<br/>Lurpak brand which we are confident will create real<br/>cut through and consumer recall and provide a solid,<br/>strategic return on our significant investment.''<br/><br/>Neil Christie, managing director of Wieden + Kennedy<br/>London, was delighted they won the pitch: ''We are<br/>very excited to be working with Arla Foods on an<br/>innovative campaign that will wake up the UK butter<br/>category and drive further growth for the Lurpak<br/>brand''
07.08.2006 |
Wieden + Kennedy have recently won a couple of ANNA's (Awards for National Newspaper Advertising). Every month a leading creative director nominates ads they've seen in national newspapers. <br/><br/>They ignore the stale and clichéd. And go straight for campaigns that cut through the clutter.<br/><br/>Dave Dye (June ANNA's judge) chose our recent Nike ad 'St Wayne', staring Wayne Rooney as the monthly Winner of the ANNAs for June 2006.<br/><br/>Also.......... <br/><br/>Ed Morris (July ANNA's judge) chose the Yakult 'Works<br/>nights too' newspaper ad as the monthly Winner for<br/>July. He also chose the 'Yakult at work' as a monthly<br/>nominee.<br/><br/>All the ads selected are featured on www.the-annas.co.uk<br/>and go towards an Exhibition in January 2007 and an<br/>Annual to be published at the same time, from which the<br/>overall winners will be chosen at the end of this year.
02.08.2006 |
Honda have launched a fantastic new downloadable film created by Wieden + Kennedy London. Telling the truly compelling story of their first Formula One win in the RA272.<br/><br/>The film is downloadable as a podcast from their website (www.honda.co.uk), iTunes, MySpace and YouTube. <br/><br/>The film looks back to 1963 when Honda set themselves the challenging ambition of entering and winning F1. It took them two years to reach their goal, but in 1965 Ritchie Ginther, driving the RA272, took a lead at the first lap and never looked back. The two minute downloadable film tells the story of his extraordinary win and Honda's development as F1 contenders. It features archive and newly shot footage of the RA272 in action. <br/> <br/>Matt Coombe of Honda UK says 'The Ginther film is the<br/>latest instalment in Honda's digital communications<br/>strategy, which continues our aim to provide consumer<br/>interaction and contact through non-traditional<br/>channels. Right from the start of our image campaign,<br/>with the Cog commercial distributed as a DVD on<br/>magazines, Honda have provided content that allows<br/>consumers to interact and engage with the brand on<br/>their own terms. As digital channels open up, Honda<br/>increasingly aim to provide content that allows two<br/>way interactivity, rather than just broadcast messaging'.<br/><br/>Honda's website is already the second most visited car<br/>manufacturer site in the UK, with over 3.5 million<br/>downloads of the 'Choir' advertisement alone, and the<br/>company aim to create more downloadable content as<br/>a key part of future campaigns. <br/><br/>Creative was by Ida Gronblom and Fabian Berglund, with<br/>graphics by Robert Kendall, and edited in house by Tom<br/>Cottrell. <br/><br/>The film can be viewed by looking in the Work section of<br/>this website under Honda Digital.
