17.03.2006 |
Wieden + Kennedy's 'Choir' TV ad for the Honda Civic has been viewed online more than three million times in just one month.<br/><br/>The commercial features a 60-person choir 'vocalising' the experience of driving the car. It was viewed by more than three million visitors to Honda.co.uk from January into February this year.<br/><br/>The huge demand crashed Honda's servers, as the website's bandwidth couldn't cope with the number of downloads. This problem has now been solved by hosting the Choir clip on a separate server.<br/><br/>The Choir ad also broke into the Top 50 Apple iTunes downloads chart, after we produced a version of the advert in iPod Video format.<br/><br/>To complement the ad campaign, Honda has also launched a Civic microsite on www.honda.co.uk that allows visitors to explore a 3D model of the new car and view video content. The microsite had a record 679,000 unique visitors during the same reporting period. This led to Honda's highest level of test drive bookings ever. The Civic was the UK's second best selling car in its sector at retail in January.<br/>
09.03.2006 |
Wieden + Kennedy London has won Best TV Commercial of the Year for the third consecutive year at the British Television Advertising Awards. <br/><br/>Impossible Dream followed in the footsteps of 'Grrr' in 2004 and 'Cog' in 2003. This is an awesome, historic achievement. Probably on par with walking on the moon, being first to climb Everest or circumnavigate the globe. Something like that.<br/><br/>Wieden + Kennedy also collected three golds for Impossible Dream, a silver for Honda 'choir' in the cars category, a silver for Honda 'dreams' in the corporate category and a bronze for Honda in the 'best series' category.<br/><br/>You can view these commercials in the 'work' section of this site.<br/>
08.03.2006 |
Channel 4 announced today that it has concluded the positioning pitch for its planned relaunch of FilmFour as a free-to-air film channel, dividing the lion's share of a 'prize fund' between Wieden & Kennedy and Branded. <br/><br/>W&K and Branded were among four agencies who took part in the pitch process, which was conducted by Channel 4's Director of Marketing, Polly Cochrane, with a view to identifying the best positioning for FilmFour's relaunch as a free-to-air channel in July. <br/><br/>4Creative, Channel 4's in-house creative department, is now working closely with both W&K and Branded to develop their positioning propositions. <br/><br/>Lisa McHugh, Head of Marketing for FilmFour said: 'We sought external advice in order to challenge our assumptions and stimulate our thinking across a range of areas from channel positioning and name to launch proposition and thoughts on how this might be brought to life. We are now in an intensive internal creative development process through 4 Creative with a view to agreeing the direction of our launch campaign in the next few weeks'.<br/>
07.03.2006 |
At last night's Creative Circle awards Wieden + Kennedy London won gold for its Impossible Dream ad for Honda in the category 'best idea in 60 seconds or over'. <br/><br/>Ivan Zacharias, director of that commercial, was also named Best Director.<br/><br/>For full listings of the awards click on the link below.
