23.02.2006 |
Campaign magazine today published its 'Top 300 agencies' survey of the UK ad industry. Wieden + Kennedy London has climbed 16 places in the ranking by billings to number 25.<br/><br/>Year on year billings growth is 89%, following new business wins including EA Games, Pizza Hut and Yakult.<br/><br/>The magazine also evaluates agency performance in its<br/>annual 'school report'. It rated us at 8/9, an 'excellent'<br/>ranking. The report remarks,'W&K needs to keep the<br/>new-business momentum it had at the start of 2005<br/>while extending its exemplary creative standards<br/>across its range of clients.'<br/><br/>Our self evaluation was a score of 7/9 (good). We said,<br/>'This was our best year yet. We uprooted to a bigger<br/>and better home. We won some great new clients. We<br/>launched WK Fat. We won the Account Planning Group<br/>Grand Prix and IPA (Small) Agency of the Year.We had<br/>the world's most awarded commercial. But we can still<br/>do better.'<br/><br/>
22.02.2006 |
Honda's iconoclastic ads have broken the mould of bland homogeneity that has long afflicted the motor industry's marketing. <br/><br/>The marque's rising market share should sound a salutary warning to bigger rivals.<br/><br/>To see the full news article please click on the link below.
15.02.2006 |
Wieden + Kennedy London has won the brief to launch 'Brick it', the first soap series made exclusively for mobile phones. <br/><br/>Farringdon Road, the company behind the series, appointed W+K after seeing a number of agencies.<br/><br/>The series has been created by a production team whose experience includes movies such as 'Eyes Wide Shut'. The series consists of five minute episodes that follow the lives of a group of London teenagers. The episodes are downloaded to your phone overnight for viewing the next day.<br/><br/>Henry Mason, the director of the series, said 'This<br/>represents a major step-change in the production of<br/>downloadable content. Written and shot entirely for<br/>mobiles, we have produced a soap series that people<br/>will be able to watch wherever they are, wheever<br/>they have five minutes to spare. This is the future of<br/>entertainment.'<br/><br/>Exciting stuff for us here at W+K to be working on.<br/><br/>
06.02.2006 |
Wieden + Kennedy London's 'Grrr' commercial for Honda Diesel has won the Grand Prix for best TV commercial in the 2006 New York Festivals Television, Cinema & Radio Advertising Awards competition.<br/><br/>The same ad also won Gold World Medal for best<br/>Automotive commercial and Gold World Medal for<br/>Best Original Music/Lyrics. Apparently this means we<br/>get actual gold medals.<br/><br/>For more info see http://www.newyorkfestivals.com
