22.07.2005 |
W+K's Honda Diesel ad 'Grrr' is on the shortlist for The APG Creative Planning Awards Shortlist 2005. The paper was written by Stuart Smith, Planning Director at Wieden + Kennedy London.
22.07.2005 |
According to Campaign magazine Wieden + Kennedy <br/>London is the number 2 agency that people would most like to work at.
20.07.2005 |
Pizza Hut 'Birds' ads enter the Marketing magazine Adwatch table at No. 4. The ads, 'Milk Top' and 'Magpie' were created to promote the Pizza Hut 'Full Works' offer. Go to our 'work' section of the website to view the ads.
19.07.2005 |
Wieden + Kennedy London's very own Managing Director has made the Guardian Power list entering at 10. Here's the story:<br/><br/>'Saint Martin <br/><br/>When Sir Martin Sorrell speaks, adland listens, which is why the WPP boss stands head and shoulders above his advertising rivals in this year's power list <br/><br/>Stephen Brook<br/>Monday July 18, 2005 <br/><br/>None can rival Sir Martin Sorrell at the apex of the British advertising industry. Fresh from his triumphant acquisition of the Grey Global advertising group, finalised in March, few rival the WPP boss as a spokesman for the industry and none can match him as a global success story. In a tough market, a like for like revenue rise of 6% for the first five months of 2005 was outpaced only by a 14% pay rise that gave the group chief executive a mighty £2.42m pay packet.<br/><br/>Such is Sir Martin's growing confidence in creative matters that the former corporate bean counter trod the world stages of the World Economic Forum at Davos and the Cannes Advertising Festival with equal aplomb. He gave presentations at both. Everyone wanted a slice of Sir Martin, and the ever hungry businessman certainly wanted a piece of everyone.<br/><br/>But where Sir Martin led the way in eighth place in the<br/>list, few could follow as advertising continued to lag<br/>behind other sectors in producing contenders for the<br/>MediaGuardian 100. <br/><br/>Flatlining growth after a strong start to the year with<br/>no one prepared to put their head above the parapet<br/>and say with confidence they have got to grips with<br/>advert avoidance technology such as Sky+ compounds<br/>an underlying nervousness in the sector.<br/><br/>Thank goodness for Trevor Beattie (No 75) then, the<br/>advertising creative whose name resonates most<br/>strongly with the general public thanks to his work on<br/>FCUK, Wonderbra and the Labour party. He might have<br/>chosen election day to resign from TBWA/London and<br/>announce the formation of Beattie McGuinness Bungay,<br/>which boasts Sky News and FCUK as its first clients and<br/>currently operates out of a friend's borrowed office in<br/>Soho, but the move only increased his prestige.<br/><br/>The industry reckons that creativity will combat advert<br/>avoidance and smaller agencies that place a premium on<br/>creativity are seen as the way forward. Thus the<br/>continuing presence on the list of Johnny Hornby of<br/>Clemmow Hornby Inge (81), which boasts an impressive<br/>new business record and major clients such as Direct<br/>Line and British Gas. Seven places behind lies Robert<br/>Saville of Mother (88), which boasts Coca-Cola,<br/>Orange and Boots among its clients. The agency has<br/>been praised for its high standard of creativity but the<br/>industry thought its Harry Hill campaign for Boots was<br/>below par.<br/><br/>Keeping all these personalities in check is the Advertising<br/>Standards Authority and its director general, Christopher<br/>Graham. As the ultimate arbiter of taste and decency in<br/>advertising, the ASA is generally judged to have been a<br/>success after taking over responsibilities of broadcast<br/>advertising from Ofcom and has consequently grown in<br/>stature as well as size.<br/><br/>Completing the advertising list is John Hegarty, the<br/>veteran in charge of BBH, which is still the most admired<br/>agency in Britain; Cilla Snowball, who has been promoted<br/>to the post of chairman of the largest agency, Abbott<br/>Mead Vickers BBDO; and Bernard Balderston, the<br/>influential media director of Procter & Gamble.<br/><br/>Winning the biggest advertising prize in the world, the<br/>film grand prix at Cannes, this year for its animated<br/>advert for Honda, plus picking up a major client in<br/>Pizza Hut sees Wieden + Kennedy managing director<br/>Neil Christie clinch a place in the advertising top 10,<br/>while Lord Saatchi, a partner and founder of M&C<br/>Saatchi, slips out of the list after the Conservative<br/>party he co-chaired failed to wrest power from<br/>Labour in the general election.'<br/><br/>On reading about his entry Neil Christie said,<br/><br/>"Does the fact that I've edged Lord Saatchi out of the<br/>top 10 mean I can expect a peerage sometime soon?"<br/>
