24.11.2005 |
Last year's Go Nocturnal campaign for Nike Run London is winner of Best Travel and Leisure Campaign in today's Campaign Media Awards. <br/><br/>The judges said, 'With 30,000 places to fill for the Nike<br/>Run London race, Mind Share's strategy centred on a<br/>"Go Nocturnal" positioning (devised by W + K). The<br/>agency encouraged Metro literally to undergo a<br/>nocturnal makeover and publish its first ever evening<br/>edition. The paper changed the colour of its logo to<br/>yellow and black and 150,000 copies, which contained<br/>Run London sporting editorial, were printed and<br/>distributed in central London. Within 36 hours of Metro<br/>going nocturnal, every space for the Nike run had been<br/>filled. As a result of the campaign Nike generated<br/>£900,000 of revenue.'<br/>
07.11.2005 |
Wieden + Kennedy London's ad 'Grrr' for Honda diesel has topped the Gunn Report's annual commercials awards league table, winning by the biggest points margin ever. <br/><br/>The ad picked up Grand Prix or Best of Show at 7 major shows. <br/><br/>Since 1999, every November, The Gunn Report has combined the winners' lists from all of the world's most important award contests to establish the annual, worldwide 'league tables' for the advertising industry.<br/><br/>Other highlights of the 2005 report (as far as we're concerned, at least) include the following:<br/><br/>* W+K London came 7th in the most awarded agency in<br/>the world table in 2005<br/><br/>* W+K Portland came 32nd<br/><br/>* W+K worldwide came 10th in the networks table<br/><br/>* The Nike spot "Evolution" (by W+K New York) was 47th<br/>most awarded commercial in the world in 2005
01.11.2005 |
Wieden & Kennedy, London won the Grand Prix in the TV/Cinema Competition for their television spot for Honda Diesel, titled 'Grrr'. This is the agency's second Cresta Grand Prix for Honda. <br/><br/>In 2004 the Grand Prix was awarded for their Honda Accord 'COG' spot.<br/><br/>Creative Standards International President, Nancy Ross, announced the winners of the 13th annual Cresta International Advertising Awards, honoring creative excellence in three major competitions: TV/Cinema; Press/Outdoor and Interactive. <br/><br/>The Cresta Awards, launched in 1993 by Creative<br/>Standards International, counted the participation of 50<br/>countries in this year's competition. A total of 223 ads,<br/>campaigns and interactive entries were chosen by 150<br/>top creatives for finalist honors. The juries for<br/>TV/Cinema and Press/Outdoor were held in 10 cities -<br/>Budapest, Hamburg, Madrid, Milan, Mumbai, Paris,<br/>Prague, Seoul, Sydney and Tel Aviv. In addition, a<br/>separate Interactive jury was conducted with 17<br/>members hailing from various countries.<br/><br/>All other winners were then chosen by Cresta's<br/>International Grand Jury of 54 leading creative directors,<br/>film specialists, graphic designers and interactive<br/>professionals from 33 countries. Of those, 19 countries<br/>made the final cut with a total of 68 winning ads<br/>(29 TV/Cinema commercials; 31 Press/Outdoor ads and<br/>8 Interactive entries). Selection criteria were originality<br/>of the creative idea and the quality of its execution.
