Welcome to Optimism

#AskGaryVee Visits W+K

Entrepreneur, investor, VaynerMedia CEO, and author Gary Vaynerchuk paid us a breakfast visit to give us a rapid-fire, off-the-cuff talk about his personal history, harnessing social media, and using a healthy #hustle to get what you want out of life and business. We asked him not to hold back. He didn’t.

We were also lucky enough to get an in-person version of his #AskGaryVee show with a Q&A which left us chewing on his take on VR (in short: amazing, but not an immediate reality for consumers), the platforms he has his eye on today, and more. Thanks, Gary Vee, for the no-frills talk. You can see select clips from the session below.


Follow Gary on YouTube, Twitter, and Snapchat (garyvee).

Deeper Thinking

Last Thursday saw the beginning of the next semester in our agency education programme, W+KED.

From now until the end of July, we will be using the W+KED programme to explore the question: will technology save us?

As we are all aware, we live in an age of extraordinary change, in which the futures opening up before us are uncertain and potentially volatile. We hope to explore how creativity coupled with new technologies could help us to engage in the transformation of society for the better, and explore what might happen if the opposite happens.

The world and everything in it is constantly being radically remodelled by technology. There are those who are threatened by this apparent sub-summation of humanity by technology. Globally, we are running out of resources, which raises questions as to the role design plays in our future, and we are closer together – yet further apart – than we have ever been as a global community.

Ben Hammersley-1

We are inviting important thinkers to W+K to help us understand what is happening and hopefully to push the debate further.

To kick start this, we had the amazing Ben Hammersley come and speak to us last week to try and tackle the question of ‘will technology save us?’. Ben is an Applied Futurist, who broadcasts, writes and lectures internationally to explain the effects of the post-digital post-internet age on people, corporations, governments and international organisations, and is the author of many books and articles on modern technology.

The talk was exciting and terrifying in equal measure, and at one point we were all questioning when a bee actually stops being a bee… if its brain has been cloned and is being used to fly a drone, it thinks it’s a bee after all, right? Amazing (and scary) stuff.