Welcome to Optimism

Space Oddity – a visual deconstruction

Our first window display of 2017 is ‘Space Oddity – a visual deconstruction’ which uses data to create a tribute to the work of David Bowie on the one-year anniversary of his death.

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Conceived by designer Valentina D’Efilippo and researcher Miriam Quick, and curated by W+K, the project visualises musical data from Bowie’s 1969 track ‘Space Oddity’ as a series of 10 specially engraved records, with accompanying large scale art prints and projection. Each 12-inch disc deconstructs the track in a different way: melodies, harmonies, lyrics, structure and underlying story are all transformed into compelling visual imagery that inhabits the broken interstellar world of the song.

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An innovative moving image piece is projected into the W+K window space, taking viewers on an immersive journey through Bowie’s famous track.

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Our producer Gen, who works as curator of this project commented “Bowie was always looking ahead to integrate art and technology. With this exhibit, we seek to not only commemorate a great artist but also take inspiration for our own artistic exploration of his work.”

“We are so pleased to join the topical conversation of Bowie that has been taking place and hope we leave viewers with a new appreciation for the artist and his work.”

Space Oddity – a visual deconstruction is being exhibited at W+K London office until the 23rd January 2017.

You can follow @Oddityviz on Twitter and Instagram using the hashtag #oddityviz.

The records and art prints are available for sale here, with all profit going to charity.

W+K blood giver

Whilst we encourage passers-by of our Christmas window to donate blood, we are also trying to have as many employees as possible to donate their blood.

Emily went to a donation centre yesterday and gave a pint of her blood. She even live tweeted her very first blood donation experience.

You can read more on her medium. Please don’t get put off though, the needle is tiny…..really it is.

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