Welcome to Optimism

Gillian Wearing + W+K London

This year we were honoured work with Turner Prize winning artist Gillian Wearing on a unique collaboration for her latest exhibition, Life: Gillian Wearing.

We worked with Gillian to create a five minute film, which deploys face-swapping Artificial Intelligence technology and offers a candid insight into the artist. In the film, we hear Gillian talk about herself, but the people onscreen are actors who have the artist’s facial features integrated with their own.

Gillian and W+K London ECD Iain Tait spoke with Fast Company about the collaboration, which you can read here.

The full film can be viewed as part of Gillian’s exhibition at the Cincinnati Art Museum until Dec 30 2018. Check out the trailer below.


Campaign toasts W+K’s stellar year

We’re pleased to report that W+K London made something of a splash in Campaign’s end of year issue.

In the top 15 films of the year, our work placed #1 (Nike – Nothing Beats a Londoner), #4 (Three – Phones Are Good) and #8 (Sainsbury’s – The Big Night). The Sainsbury’s work was also named Pick of the Month and the omnipresent Plug Boy got a special mention.

Our ECDs, Tony Davidson and Iain Tait, were named #2 in the top UK creatives list, with Campaign opining: “Tait and Davidson aren’t ones for industry posturing, letting their department’s work speak for itself – and did it ever in 2018. Wieden+Kennedy London was responsible for the most acclaimed ad of the year, Nike’s Nothing beats a Londoner. The pair could have rested on their laurels, but there was great work to come from Three, Honda and TK Maxx.”

Finally, creatives Tom Bender and Tom Corcoran were interviewed by Campaign’s Brittaney Kiefer on their stellar year, which included award-winning work for Nike and Three. Check out their interview here.

Big thanks to Campaign for the recognition and an ever bigger shout out to our amazing team and clients who helped us enjoy a very special year.