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Pokémon GO ‘City Celebrations’

This month marks the launch of Pokémon GO ‘City Celebrations’, our first creative project with Niantic.

To celebrate Pokémon GO’s one year anniversary, we created a global outdoor and digital campaign, which launched in London, New York and Tokyo.

Niantic confirmed the partnership today via its blog: “As we head into Pokémon GO’s one year anniversary this summer, we wanted to celebrate a few of our top Trainer cities by acknowledging their accomplishments in the form of near real-time stats being published about local Pokémon GO gameplay activity.

“Many of these billboards have been activated as PokéStops in the game, allowing Trainers to engage with them to collect valuable items. Of course, there are many more cities and Trainers to celebrate out there and we plan to honour them in the days and weeks ahead.”

Look out for more exciting work to come.


Bud Light lands in the UK

America’s number one beer brand is coming to Britain, marking its biggest ever brand campaign in the UK. W+K London’s first work for Bud Light goes live today! The high-impact OOH campaign will reflect the brand’s knowing, light-hearted personality.

Popping up in some of the UK’s most iconic locations, from the London IMAX to the Birmingham Media Eyes, the campaign brings the brand’s unique take on lightness to anything and everything that needs it, through youthful, uncomplicated, and playful messages that nod to the brand’s American heritage.

With product already on supermarket shelves, a national online and offline distribution campaign is underway to encourage both initial and repeat purchasing. Bud Light will also be on offer on draught across the nation’s pubs, bars and restaurants.

Have a great week. Have some Bud Light.