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Nicholas sweeps up for Sainsbury’s

Sainsbury’s has unveiled its new Christmas advert, a Dickensian epic which reveals the rumoured story behind one of Lapland’s most famous residents.

The film, which opens around the first ever Sainsbury’s store back in 1869, forms part of the brand’s 150th birthday celebrations, with ‘Helping make Christmas, Christmas since 1869’ sitting at the heart of the campaign.

Packed with Easter eggs, including a well-hidden return of last year’s breakout star Plug Boy, the film was directed by Ninian Doff and produced by Pulse.

The campaign was launched with a special Metro cover wrap.

TK Maxx puts the adventure back into gifting

This Christmas, TK Maxx is encouraging shoppers to turn off the gifting auto pilot and gift more adventurously.

Gift Different, which launches on TV on Nov 12, features a daredevil gifter, affectionally known as TK, who is on a very specific mission: to gift like he’s never gifted before. Sick and tired of the same old gifts from the same old shops, the festive hero skis off-piste on an alpine adventure in Gift Different, the latest iteration of the brand’s Ridiculous Possibilities platform.

Somesuch’s Sam Hibbard directed the ad, putting a mountainous spin on the TK Maxx’s colourful cinematic style. The spot is soundtracked is Maurice Ravel’s Boléro, famous for accompanying Torvill and Dean’s iconic figure skating performance in the 1984 Olympics. The DOP was Rob Hardy, of Ex Machina fame.

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