Wieden + Kennedy was recently awarded STRIDE gum’s advertising business in the US. W+K’s responsibilities will cover the U.S. market and include digital and social media activity. The account will be led from Wieden + Kennedy’s London office.
Stephanie Wilkes, vice president US Confections at Kraft Foods, says she is eager to partner with Wieden + Kennedy. “Their understanding of the STRIDE brand and gum category is exceptional and we’re eager to see its creative be taken to the next level of success.”
Neil Christie, Managing Director of Wieden + Kennedy London, said: “We’re absolutely delighted to have the opportunity to work with Kraft Foods on the STRIDE business. We’re looking forward to doing some great work together.”
About Stride Gum
STRIDE, The Ridiculously Long Lasting Gum was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. STRIDE gum, a Kraft Foods brand, comes in 11 flavors – Winterblue, Spearmint, Sweet Peppermint, Forever Fruit, Sweet Berry, Sweet Cinnamon, Nonstop Mint, Uber Bubble, Stride Spark and Whitemint. To find out more about STRIDE gum, our friends and what the brand is up to, visit: