Our new campaign launches today to raise awareness for The Guardian and Observer’s World Cup guides, wall-charts, match-day programmes, daily podcasts, minute-by-minute match reports and 32 sports bloggers from every competing nation around the world.

The TV spot (animated by Argentinian rising stars Peppermelon) shows how the world can enjoy all the footballing action anywhere at any time – the voiceover was provided by Guardian Football Podcast presenter James Richardson.

There are also press ads running in The Guardian which have fun with footballing language clichés.